The Digital Marketing Lab is a newsletter from Luke McLaughlin covering digital marketing, marketing science and analytics. Luke McLaughlin unpacks the science behind digital marketing, covering marketing analytics and evidence-based practice.
It is aimed at marketers. It is published on Substack. Public sources put its audience in the 1K–5K subscriber range.
No public sponsorship programme for The Digital Marketing Lab was found at the time of research. Listing details were last verified in September 2026.